Think about the latest movie you watched. Did a friend tell you about it first? What about your healthcare providers? Was one recommended by a family member or a professional that you trust?
It’s said today that ratings, reviews, and recommendations drive decision-making more than any other form of communication. Have you ever looked up a restaurant or hotel, and as soon as you saw a recent negative review you clicked out of your search and said an emphatic “Nope!” to that option? Have you read a review of a product or business just this week?
Recommendations From Friends Are More Credible
Whether we know it or not, a lot of our choices are guided by the impressions of others, especially those we look up to and trust. We won’t step into the psychology side of that, but we will puff YOU up by telling you how powerful your words are. As a local business, we’re not ashamed to admit we’d love to use your powerful words to help our business, with your permission!
Here are marketing statistics we’ve heard recently to build our case even further. For a potential customer to experience feelings of trust in a purchase, a recommendation from a friend is the top contributor. This makes sense though, right? Again, it stems from psychology– human connection, relationships, and all that!
Still, the percentage of people who trust anonymous reviewers is not much less. The recommendation of a stranger is still a powerful driving force for around 3/4 of the population. Both kinds of recommendations outrank advertisements. See the stats below.
The percentage of consumers’ trust per medium
90% – Friend’s Recommendations
75% – Anonymous Reviews
50% – Adverts
As you might expect, over 70% of the time the trigger for a good recommendation is the product experience. Only a few people will recommend just because they know you. But most people will share about you because of their experience.
We love hearing stories of people doing excellent work, especially if it seems like they’re doing what they love! We want to celebrate the success of other businesses. As a business, we even partner with a few others, referring customers to each other.
The St. Matthews Experience
One of our taglines is “Experience the Difference!” We always strive to give customers a great experience as we seek to understand your plumbing problem or request, work efficiently inside your home or business, and make sure all your questions are answered. We aim to be prompt, personable, helpful, and 100% successful at the plumbing job at hand.
We want to know how you feel about our work. If there’s something we can improve, tell us. If you’re happy to recommend us to others, we’d really love to tell your story, especially through video. We can have a lot of fun with this by capturing your experience with a smile on your face.
Watch one of our favorite testimonials so far!
So, when’s the last time you left a review? Was it a negative one? We personally admit we leave a review sooner after a bad experience. This can be a public service, but we believe we should share good reviews even more often. Especially for the benefit of small businesses! People like us need you to spread the news and share your stories. You can help us sustain as a local business and grow. You can make it possible for other people to receive great help with their plumbing by simply sharing a few of your thoughts! Let us know if you are willing to share your love of our work!